Wir kümmern uns um (fast) alles, Imagefilm Stadtwerke Karlsruhe
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Credits
Company / Customer
Details
This film follows a young girl and her grandfather on a magical journey through Karlsruhe, discovering the many ways Stadtwerke Karlsruhe supports daily life. From fibre optics and clean energy to public transport and drinking water, the story blends curiosity, emotion, and education – all told from the heart of a family, with a single blue couch as their moving stage. Remarks: The film was shot entirely in real locations across and nearby Karlsruhe, using a custom-built couch rig to transition smoothly between scenes, symbolizing continuity and connection.
The Jury‘s Statement
Public utilities are often reduced to technical services. For Stadtwerke Karlsruhe, this project instead develops brand communication that places everyday relevance and social value at its centre. The blue sofa gives the film a distinctive visual principle, while the dialogue between child and grandfather translates complex services into a personal narrative. Real locations in Karlsruhe visibly anchor the brand in people’s living environment and turn an image film into an identity-building public presence.
