Shaping The Future Of Rail Infrastructure
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
Under the motto “Shaping The Future Of Rail Infrastructure”, Vossloh developed an international brand campaign - derived from the further developed brand identity. With new design elements, a three-phase campaign with the milestone InnoTrans 2024, the world's leading trade fair for rail technology, and creative elements. With the Future Xperience, Vossloh combines today's solutions with visions for tomorrow - in an immersive brand experience world.
The Jury‘s Statement
With the project under the motto "Shaping the Future of Rail Infrastructure," Vossloh impressively demonstrates how brand work can be executed strategically and creatively at the highest level. The immersive "Future Xperience" combines the company’s real products with visionary future scenarios, creating a powerful, interactive brand experience. The blend of cutting-edge technology, precise design, and emotional impact distinguishes this project in its field. It sets new benchmarks for user experience and sustainably strengthens the brand’s identity.
