Strandbad Tiefenbrunnen
Gold
Excellent Brands
Tourism and Gastronomy
Details
The Tiefenbrunnen lido on the right bank of Lake Zurich is one of the largest and most popular lidos in the city of Zurich – in a good summer, it attracts over 250,000 visitors. The spacious sunbathing lawns, the spectacular Alpine views and the stylish 1950s pavilion architecture create a magnificent atmosphere. TBS developed the perfect look to match this holiday feeling. A mix of retro flair and modern, urban lifestyle characterises the design, which is consistent and coherent across all advertising materials and applications.
The Jury‘s Statement
Where leisure venues are often perceived through location and facilities, TBS Marken Partner gives "Strandbad Tiefenbrunnen" a precise brand profile. The positioning combines a holiday feel with everyday usability and brings together swimming, gastronomy and time spent on site within a coherent usage concept. Retro references, an urban tone and a clearly managed design system shape applications from the venue itself to digital touchpoints. The result is an identity that creates orientation, addresses different guests and gives visible definition to the character of the place.
