MoPA – Das Museum of Promotional Articles
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
MoPA is a globally unique format combining design, storytelling, and brand identity. It premiered at PSI 2024 as a temporary museum with time capsules, shop, café, and app. The exhibition presented promotional products as reflections of zeitgeist and change. Supported by a website, social media, and a high-end coffee table book, MoPA became a cultural platform for the entire industry.
The Jury‘s Statement
Promotional articles are usually read in functional terms, rarely as carriers of culture and brand meaning. With "MoPA" ("Museum of Promotional Articles"), cyber Wear shifts this perspective into a museum format that combines exhibition, digital content and editorial media into a coherent experience. The spatial dramaturgy guides visitors clearly through the industry’s past and present, creating occasions for dialogue rather than a product display. The format gains lasting substance because staging, content and continuation via app, book and further stops all carry the same brand idea forward with precision.
