Edeka Herzstücke FooH CGI Kampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
For the nationwide launch of Edeka’s Herzstücke brand, zeit:raum created a spectacular Fake-Out-of-Home campaign. The CGI clips simulated giant balloon installations in Berlin streets—so realistic that users believed they were real, even sparking environmental debates. Shot with real cameras and crafted through precise CGI compositing—no AI involved. The result: a viral illusion combining technical mastery, creative vision, and emotional brand storytelling into one remarkable experience.
The Jury‘s Statement
For the launch of Edeka Herzstücke, zeit:raum Gruppe chose not to follow a conventional reach-driven approach, but a digital staging that built attention from the brand’s characteristic emotionality. The CGI clips anchored the new own brand in public space through a precisely constructed illusion and unfolded their effect above all where digital campaigns gain relevance today: in sharing, commenting and passing content on. The high degree of visual plausibility turned technical execution into a brand-defining conversation starter.
