lavera
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
For almost 40 years, lavera has pursued the mission of supporting people in their natural beauty – with care products that are effective, touching, and inspiring. This mindset has been translated into a modern brand identity – with the clear objective of positioning lavera as a strong, authentic, and distinctive brand for both existing and new target audiences. The foundation is a sharpened strategic direction and brand positioning, reflected in an evolved visual identity: featuring a revised logo, claim, and layout, a fresh visual world, and a contemporary brand language.
The Jury‘s Statement
In a market where natural cosmetics alone no longer provide sufficient distinction, brandtouch sharpens the "lavera" brand through a clear conceptual and design-based realignment. The connection between nature, people and science provides a comprehensible guiding idea that is carried through coherently in the logo, imagery, language and packaging. Particularly in the context of a product brand, the revised design helps to structure the range more clearly and position the brand in a contemporary way without losing its established identity.
