Theramed
Winner
Excellent Brands
Beauty and Care
Details
Fresh, fresher, Theramed! For over 45 years, the brand has delivered fresh, innovative products that make oral care effective, effortless, and time-saving. The Theramed 2in1 products combines toothpaste and mouthwash in one – one less step in the routine, more time for the fun things in life! And the dispenser? Simply brilliant! With its innovative pump technology, toothpaste is perfectly dosed – hygienic, quick and mess-free. Theramed stands for maximum freshness, smart innovation, and true uniqueness – making oral care easy and exciting!
The Jury‘s Statement
Theramed demonstrates how strategic clarity and creative execution can shape a brand. The combination of a succinct brand strategy, targeted communication, and innovative product solutions distinctly sets the brand apart in its competitive landscape. The fusion of toothpaste and mouthwash, as well as the thoughtfully designed packaging, emphasizes the technological expertise and focus on simplifying daily routines. Theramed thus makes a strong impact in the Beauty & Care category, achieving an effective positioning with its target audience.
