myLife Lebensversicherung
Winner
Excellent Brands
Insurance
Credits
Company / Customer
myLife Lebensversicherung AG
Agency / Design
myLife Lebensversicherung AG
Details
As a life insurance company, myLife exclusively offers pension solutions where customers and financial advisors can agree on remuneration for consulting and brokerage services independently, individually, and directly. Low product and administrative costs ensure that more money is left over for retirement provision. Maximum transparency and innovative design options when taking out a policy, as well as countless adjustment options during the term, create the greatest possible freedom for personal security. MyLife and its pension solutions are regularly recognized by leading rating agencies.
The Jury‘s Statement
In a market in which retirement provision is often perceived through complexity and costs that are hard to compare, myLife relies on clearly led brand positioning. Its communication makes commission-free pension solutions accessible through understandable content, transparent information architecture and a factual digital presence. The website, materials and B2B formats follow the same logic and reinforce a profile that does not merely claim advisory autonomy and individual choice, but anchors them in a comprehensible way at every touchpoint.
