Insight Prostate
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
INSIGHT PROSTATE improves understanding of prostate cancer for patients, families, and professionals. It explains anatomy, disease stages, diagnostics, and treatments in German and English to enhance doctor-patient interaction. Based on a survey of healthcare needs, it offers intuitive, visual education. Using Augmented Reality, users can explore a 3D prostate guided by virtual assistant ANI, with accurate depictions of healthy and diseased states. Designed for patients, relatives, and medical students, it bridges knowledge gaps and supports better decision-making through interactive and easy-to-understand insights.
The Jury‘s Statement
The "Insight Prostate" project sets benchmarks in digital communication for healthcare. By combining augmented reality, photorealistic 3D models, and a virtual assistant, the app provides an intuitive and visually engaging approach to prostate cancer education. Its interactive design fosters deeper engagement with complex medical topics and enhances doctor-patient communication. Particularly impressive is the strategic integration of technological precision and user-centered design, which facilitates access to vital information and ensures sustainable knowledge transfer.
