TakeawaysNow, More Than Ever: How Branding Works in a Crisis Stagnation, ongoing crises, a backlog of investment at every level – and in the middle of it all, the question of what branding can still achieve. At the German Brand …
TakeawaysFrom Attitude to Hashtag: Five Lessons for Corporate Influencing The question is no longer whether influencer marketing will evolve, but how: on social media, external creators already lend brands their faces very successfully. So …
TakeawaysHuman or Machine: Who will Take the Lead? “Probably the only thing worse than using AI is not using it,” says Katrin Menne as she opens the panel at the German Brand Convention 2026 – striking a chord with a …
TakeawaysHow AIre you? Three perspectives It’s not a question of ‘if’, but ‘how well’: almost all German companies now have an AI strategy. At the German Brand Convention 2026, three experts therefore shared …
TakeawaysEU AI Act: What Brand Managers Need to Know Now “Worse than a coin toss,“ is how Gunter Theophile of Ipsos assesses one of the latest study findings on AI labelling requirements. Only 44% of respondents correctly …
Honorary Awards Winner 2026“It’s all very well to say that brands need to take a stand” Whether it’s a heavyweight or a love brand, Henning Klimczak creates brand identities that entire companies realign themselves with, that resonate even in the smallest …
Honorary Awards Winner 2026“We’re reclaiming the communication strategies of the soft drinks industry” Fibre, postbiotics, apple cider vinegar and branding as a lever – Fabian Huber and Lara Schön from Super Pop have made a convincing case with this formula. The …
German Brand Award 2026That was the German Brand Award 2026 With around 800 guests from brand and corporate management, 39 speakers, 10 panels and just under 4 hours of stage performances featuring all the winners, the German …
Honorary Awards Winner 2026“We’ve thought like a tech start-up right from the start” What school doesn’t teach us, life teaches us eventually. What happens when the two are combined? LifeTeachUs shows how social commitment can give rise to a brand. The …
Honorary Awards Winner 2026“People follow people, not brands” No big advertising budget, no master plan – just an iPhone 8 and the courage to show himself. In this interview, Philip Hitschler-Becker, hitschies CEO and Brand …
German Brand Award 2026AI in brand management: Ipsos study reveals surprising findings A study was conducted exclusively for the German Brand Awards to address the question: “Between efficiency and a loss of trust – how much AI can a brand tolerate?”. It …
German Brand Award 2026What to expect at the German Brand Convention On 25 June 2026, something will take place at the Uber Eats Music Hall in Berlin that is hard to find in books: more than 750 brand managers from industry, SMEs and …
German Brand Award 2026Who will be Creative of the Year 2026? Vote now and win tickets! In the age of generative creations and automated processes, the German Brand Awards and PAGE are championing ‘Human Made’. The Creative of the Year honorary award …
German Brand Award 2026Jury Session in the Deutsche Bank Twin Towers: Spotlight on the Best 17 jury members, 1.676 entries, a day of intense debate: in Frankfurt, the newly appointed jury of the German Brand Awards 2026 is deciding on the best brand …
InterviewWhy strong brands matter more than ever today Whether with Kool Savage, farmers or the political world of Berlin: Lutz Dietzold, CEO of the German Design Council, has shared the stage with a wide variety of …
German Brand Award 2026Ipsos becomes Insights Partner of the German Brand Awards 2026 Ipsos, one of the world’s largest market and social research companies, joins the German Brand Awards 2026 as new Insights Partner. Through an exclusive study, Ipsos …
Interview‘An Award like This gives You a Boost’ Whether ‘Basilikomm’ zur Post’ or ‘Pizza in 20 minutes, fibre in seconds’: with KARTONizza, the pizza box becomes a high-impact advertising space. The creative …
German Brand Award 2026This is the jury of the German Brand Awards 2026 Until 27 February 2026, brand professionals can submit their entries for the German Brand Awards. After that, a jury will decide – more than ever before bringing …
Interview“The German Brand Awards speak for themself” In 2026, the German Brand Awards celebrates its tenth anniversary. Since its premiere, it has been among the most far-reaching brand awards, bringing together the best …
Interview“Attitude is not a campaign, but a fundamental principle” The open call is in full swing, and our media partner has been confirmed: PAGE will accompany the German Brand Awards in their anniversary edition in 2026. In an …
InterviewThe German Brand Awards hold a unique position In 2026, the German Brand Awards celebrate their 10th anniversary. Since their premiere, the awards have grown into an international industry benchmark, honouring new …
InterviewThe German Brand Awards honouring 10 years of brand excellence In 2026, the German Brand Awards will celebrate their 10th anniversary. Since their debut, the awards have evolved into an international industry benchmark, honouring …
German Brand Award 2026Apply now for the German Brand Awards 2026 and join the anniversary edition The German Brand Awards are kicking off a new round under the motto “Brand Forward“. Companies, agencies and creative teams can now submit their brands, strategies and …
German Brand Award 2025MAHLE wins Gold for sustainability as a credible strategy The future of the automotive industry lies in climate-neutral mobility. With this conviction, technology group MAHLE demonstrates how social responsibility and brand …
German Brand Award 2025HEEET wins Best of Best for brand identity with team spirit Two traditional companies, one shared vision: the German economy without its Mittelstand would paint a bleak picture of the future. All the more valuable, therefore, …
German Brand Award 2025E.ON wins Gold and Best of Best for outstanding brand leadership Electricity, gas and heat are systemically important – and more vulnerable than ever. The era of traditional energy supply is coming to an end. But not for E.ON: at …
German Brand Award 2025From a Networking Event to a Branch Platform The German Brand Convention 2025 made one thing clear: Networking today also means shaping the future together. Under the guiding theme Code and Culture, the event …
Honorary Awards Winner 2025“The Energy Transition Should Feel Like a Lifestyle – Almost a Cultural Movement” With a clear purpose, bold design, and a digital operating system for the energy transition, 1KOMMA5° impressed both jury and public alike. And won this year’s German …
Honorary Awards Winner 2025How a Sustainable Thought Became a Brand Martin Höfeler is considered a pioneer of the German fair fashion scene. With Armedangels, he has shown how sustainability and commercial success can be combined. In …
Honorary Awards Winner 2025When the Fight Against Food Waste Bears Its Fruits Every second, 80.000kg of food statistically ends up in the bin worldwide. The social impact company Too Good To Go wants to change this and is declaring war on food …
German Brand Award 2025German Brand Awards 2025: Where Social Impact Meets Brand Excellence Recognising brands that stand for more: The German Brand Awards 2025 celebrate future-focused brand leadership. The Brand Convention sets the tone with panels on AI, …
NewsGerman Brand Awards: New Website for the Leading Branding Competition The new German Brand Awards website is live – now with everything you need to know about taking part, the jury, the award show, and outstanding brand strategies. Clear …
NewsGerman Brand Award 2025German Brand Convention 2025: Secure Your Ticket for the Networking Event in Berlin Experience brand leadership live: For the first time, the German Brand Convention 2025 “Code and Culture” is open to all. Expect top speakers and fresh insights on …
German Brand Award 2025brand eins – Reliable partner for working with brands and organisations Knowing how economy works: brand eins is supporting the German Brand Award for the first time this year as an official media partner. Together, our shared expertise …
Honorary Awards Winner 2024Scent Over Sugar: How Air Up Is Rethinking a Daily Essential Flavoured by scent, powered by purpose: air up is redefining how we drink and was honoured with Startup of the Year at the German Brand Awards 2024. In this interview, …
Honorary Awards Winner 2024How Everdrop Turns Sustainability Into Brand Strategy Refillable cleaning products, circular design and a clear brand purpose – it can only mean one thing: a German Brand Award 2024 for Best Purpose of the Year. In this …
Honorary Awards Winner 2024STIHL’s Brand Strategy: Consistency and Customer Focus How values, teamwork and sustainable thinking create true brand loyalty. Sarah Gewert shares insights into STIHL’s brand vision, culture and what it takes to build a …
German Brand Award 2024The German Brand Awards in 3 Words What makes the German Brand Awards so special? We asked and got some bold answers. In this video, industry voices from leading companies share their personal …
German Brand Award 2024The Highlights of the 2024 German Brand Awards - Teaser Goosebump moments, powerful voices, outstanding brands.The mood video from the German Brand Awards 2024 and the Brand Convention captures the full energy of this …
German Brand Award 2024Your Definition of Brand Success? Is it the promise it keeps? The emotion it sparks? The way it stands out? In this video from the German Brand Awards 2024, brand experts from companies like STIHL, …
German Brand Award 2024What Makes a Brand Successful? From emotional brand loyalty to clear brand strategy – at the German Brand Awards 2024, the people behind brands like BMW, STIHL, everdrop and VDI share what brand …
German Brand Award 2024The Highlights of the 2024 German Brand Awards Goosebump moments, powerful voices, outstanding brands.The mood video from the German Brand Awards 2024 and the Brand Convention captures the full energy of this …
German Brand Award 2024What Makes Your Project Stand Out? Gaming meets music. The metaverse meets motorcycles. Sustainability meets design. In this video, you’ll hear from Verena Sudarić-Hefner (Universal Music Group for …
Honorary Awards Winner 2023Banking for the Future: Sustainable, Digital, Community-Driven What if money could change the world? Tomorrow combines sustainable banking with technology and community. In the interview, co-founder Jakob Berndt talks about impact …
Honorary Awards Winner 2023Deposit, Not Waste: How RECUP Is Redefining To-Go Culture With RECUP and REBOWL, reCup has launched a nationwide reuse system. In the interview, founders Fabian Eckert and Florian Pachaly talk about product design, circular …
Honorary Awards Winner 2023How Strauss Built a Cult Brand – With Vision and Purpose With a clear vision, hands-on mentality and attention to detail, Henning Strauss has repositioned the family business. In the interview, the CEO discusses emotion, …
Honorary Awards Winner 2022Designing for Inclusion: How Aktion Mensch Makes Brands Accessible to All With its #PlacesForAll campaign, Aktion Mensch shows how brands can create genuine accessibility. Communications Manager Josephine Thiel shares why inclusion is a key …
Honorary Awards Winner 2022Refill, Not Waste – How Greenpeace Is Driving Change With its “Refill Diet” campaign, Greenpeace Switzerland raised awareness about packaging waste and showed how reusables can become the new norm. A strong message for …
Honorary Awards Winner 2022Female Empowerment Meets Brand Strategy With period underwear, a clear mission and strong community spirit, ooia helped shape a new product category. Founders Kati Ernst and Kristine Zeller discuss brand …
Honorary Awards Winner 2022Brand Strategy With Impact: Bosch, IoT and the Power of Bold Thinking With #LikeABosch, Boris Dolkhani has sharpened Bosch’s brand and added emotional relevance. In the interview, he shares his view on leadership, digital branding and …
German Brand Award 2022Brands. People. Moments. This video from the Brand Convention and the German Brand Awards 2022 brings the energy of the event back to life – and makes brand success visible. Dive in and …
German Brand Award 2021German Brand Awards 2021: Where Brands Take Centre Stage - Teaser A picture is worth a thousand words: This video from the 2021 awards show and Brand Convention captures just how vibrant exchange, recognition and inspiration can be. …
German Brand Award 2021Brand Successes That Inspire The German Brand Awards 2021 ceremony and the German Brand Convention were a hybrid event packed with insights, emotion and best practices. From bold brand relaunches …
Honorary Awards Winner 2021Brand With Responsibility: Oliver Blume on Transformation at Porsche E-mobility, sustainability, brand leadership – Porsche CEO Oliver Blume talks about purposeful transformation, balancing heritage and innovation, and why customer …
Honorary Awards Winner 2021Purposeful Brand Diversity: How FOND OF Is Rethinking the Market From ergobag to THE SHIP – the founding team of FOND OF has built seven brands in just a few years. In the interview, they discuss bold ideas, sustainable …
German Brand Award 2021German Brand Awards 2021: Where Brands Take Centre Stage A picture is worth a thousand words: This video from the 2021 awards show and Brand Convention captures just how vibrant exchange, recognition and inspiration can be. …
German Brand Award 2020Driving Brand Transformation – Tina Müller Leads Douglas into the Digital Age With bold transformation and a clear strategy, Tina Müller has shaped Douglas into a leading digital beauty platform. In this interview, she shares her views on …
German Brand Award 2019From Heritage Brand to Industry 4.0 Player – Guiding Change Through Strategic Brand Leadership Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth discussed how companies can successfully navigate the transformation from traditional enterprise to …
German Brand Award 2019Employer branding - Attracting and Retaining the Best How Can Employers Attract and Retain Top Talent in Today’s Competitive Job Market? Arndt Papenfuß (Kaldewei) and Anne Grobe (comdirect bank) explored this topic in a …
German Brand Award 2019Brand Management in Professional Football – A Surefire Success or the Result of Strategic Brand Leadership? Sebastian Otten of Borussia VfL 1900 Mönchengladbach and Philipp Mokrohs of FC Bayern Munich spoke on the topic of brand management in professional football at the …
Honorary Awards Winner 2019From Idea to Icon: Bosch Home & Garden Rethinks DIY At Bosch Home & Garden, Dr Annette Becker drives innovation from a user-first perspective. In this interview, she discusses agile brand leadership, iconic product …
German Brand Award 2019German Brand Awards 2019 - Award Ceremony For the fourth time, the winners of the German Brand Awards were honoured at a prestigious gala held on 6 June 2019 at the Telekom Representative Office in Berlin. A …
German Brand Award 2018German Brand Awards 2018 - Award Ceremony For the third time, the prestigious German Brand Award was presented on 21 June 2018 at the German Historical Museum/Schlüterhof in Berlin. More than 500 award …
German Brand Award 2018German Brand Awards 2018 Award Ceremony - Teaser For the third time, the prestigious German Brand Awards were presented on 21 June 2018 at the German Historical Museum/Schlüterhof in Berlin. More than 500 award …
Honorary Awards Winner 2018Bold Brand With Purpose – How VAUDE Is Leading the Way Dr Antje von Dewitz has turned VAUDE into a flagship brand for authentic sustainability. In this interview, she shares her perspective on responsible brand building, …
German Brand Award 2017German Brand Awards 2017 – Award Ceremony Teaser For the second time, the winners of the German Brand Awards were honoured on 29 June 2017 during a formal gala at the German Historical Museum in Berlin. More than 500 …
Honorary Awards Winner 2017EDEKA as an Experience Brand: Balancing Trust and Diversity Markus Mosa discusses the brand power of individuality, the strength of local retailers, and how EDEKA is shaping the future of food retail with emotional engagement …
Honorary Awards Winner 2016Brand Transformation at Vorwerk: Repositioning Thermomix and Kobold Rainer Strecker, Frank van Oers and Rainer Christian Genes have strategically advanced the Vorwerk brand. Their focus: emotional brand experiences, growth through …
German Brand Award 2016German Brand Awards 2016 – Award Ceremony Teaser On 16 June 2016, the winners of the German Brand Awards were honoured during a prestigious gala held at the DRIVE. Volkswagen Group Forum on Unter den Linden in …
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