Fusion von zwei klassischen Handwerksbetrieben
Winner
Excellent Brands
Heating and Bathroom
Details
Before the merger, the companies Bäcker Haustechnik and Willi Gräf were established craft-providers in the field of heating, plumbing and air conditioning technology, each with around 35 employees. Both companies were faced with the challenge of overcoming the shortage of skilled workers and actively shaping the generational change. The close cooperation in the past gave rise to the idea of joining forces and founding a new company. The aim was to create synergies, optimize processes and grow together on the market. A new brand for two teams as a common new identity.
The Jury‘s Statement
The "HEEET" brand impressively demonstrates how the fusion of two traditional companies can result in a powerful new identity. Through a collaborative brand development process, a distinctive and charismatic brand was created, actively involving employees and conveying a clear vision. The implementation excels with consistent design, regional presence, and emotionally engaging communication. This holistic approach not only strengthens the internal culture but also positions the company sustainably and effectively in the market.
