Sparda-Bank Berlin und die Freie Konto Kultur (FKK)
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
In our campaign, the term “FKK” stands for “Free Account Culture”. With a wink, we are referring to the “free body culture” in the East, which for many people is associated with freedom, independence and carefreeness. Unconstrained, free, in equality and far from the possibility of being bugged. We transfer the idea of freedom and make it loud and bold into a free account culture for our current accounts.
The Jury‘s Statement
Sparda-Bank Berlin’s campaign "FKK – Freie Konto Kultur" (Free Account Culture) masterfully combines East German cultural history with modern banking services. With a bold and humorous approach, the concepts of freedom and independence are conveyed with precision and impact to promote their current accounts. By skillfully leveraging diverse communication channels, the result is a powerful and emotional message that resonates both regionally and beyond. The campaign stands out for its strategic clarity, creative precision, and authentic execution.
