Hebamme Isabelle
Winner
Excellent Brands
Corporate Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Hebamme Isabelle is the digital companion for expectant parents. The brand offers a digital space with empathy and expertise that creates security and support for pregnant women. The shortage of midwives in Germany is palpable. As a ‘midwife in your pocket’, the brand reaches many people and provides much-needed value. Special focus: a strong, user-friendly presence on the website and social media. Birth cards and lovingly designed baby carriers make it part of everyday life. Gentle colours and soft shapes combine lightness, warmth and professional safety. The imagery shows care and closeness - central qualities of midwifery work.
The Jury‘s Statement
Where analogue midwifery care is reaching its limits in many places, "Hebamme Isabelle" ("Midwife Isabelle") establishes a brand that conceives digital support as a reliable relationship. Positioning, language and design are clearly aligned with the needs of expectant parents: well-founded, personally approachable and without distance. The gentle visual language, the personal name and the consistently developed presence across website, social media and everyday products give the offering a distinctive profile. Relevance here stems not from reach, but from brand management that makes trust systematically accessible.
