Hören kommt von Können
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
In its current campaign, the Berlin-based hearing care company HörPartner is focusing on the craft of hearing care professionals. Under the motto “Hearing comes from ability”, the aim is to show that the fitting of hearing aids depends crucially on the hearing care professional's expertise. The campaign, which does not use models, uses images of real hearing care professionals and customers to maintain authenticity. The development of the campaign began in 2022 and will be shown in more than 50 stores in Berlin, Brandenburg and other regions. The claim will also be used in social media, on the website and in radio commercials. Managing Director Lars Stage emphasizes that good hearing depends on the right fit, which many customers are not aware of.
The Jury‘s Statement
HörPartner, a Berlin-based hearing acoustics company, makes a powerful statement with its campaign "Hearing Comes from Skill" about the importance of craftsmanship in hearing aid fitting. The deliberate focus on hands and authentic work scenes creates a distinctive visual language that inspires trust and empathy. By consciously showcasing real employees and customers, the campaign highlights the relevance of professional expertise. This project impresses through clear, consistent, and emotional communication that conveys the brand’s values in a remarkable way.
