Ausbildungsmarke „Bitte Einsteigen“
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
We set standards in trainee recruitment! In view of the shortage of skilled workers, we have developed a new employer branding strategy that inspires young talent. The joint work of trainees, trainers, HR, marketing and a design agency resulted in a creative training brand. Instead of classic B2B communication, we focus on emotions and clear messages. The iconic train announcement “Please do not board” becomes an invitation to start the journey to a successful future with us. With a striking design and a well thought-out cross-channel strategy, we reach trainees and their environment - in an innovative, modern and targeted way!
The Jury‘s Statement
With the training brand "Bitte einsteigen" ("Please board"), Vossloh demonstrates how employer branding can excel both strategically and creatively. The close collaboration between apprentices, trainers, and various internal and external stakeholders resulted in a clear, emotional approach that directly appeals to young talents. Particularly noteworthy is the iconic use of the train announcement and the striking design, which make the brand distinctive. The well-conceived cross-channel strategy amplifies this impact, positioning the company sustainably as an attractive training employer.
