GimCat Designrelaunch Snacks
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
The GimCat design relaunch is based on a holistic transformation process: starting with a redefinition of the brand identity, a modern, consistent image was developed step by step. Analysis, creative exploration and iterative fine-tuning led to a snack design that reunites structure, emotionality and brand character. The result is a clear, future-oriented brand identity that visibly advances GimCat.
The Jury‘s Statement
In the snacks segment, GimCat’s functional heritage was no longer enough to make the brand’s full breadth visible. The relaunch therefore develops a clearly structured identity from the guiding idea of a more emotional yet health-related positioning. The colour concept, packaging hierarchy and images of real cats reorganise the range and strengthen brand attribution across all touchpoints. The result is a precisely renewed brand that preserves its character while sharpening its snacks profile significantly.
