KARTONizza – Werbung auf Pizzakartons
Winner
Excellent Brands
Newcomer Brand of the Year
Details
KARTONizza delivers advertising where it gets devoured – on pizza boxes! First, check out the menu, then choose: How many hungry eyes should see your message? Whether it’s the Pizza Party Bundle or the KARTONizza Feast, our packages serve up maximum reach, landing straight in the hands of potential customers and job seekers. Freshly baked, your campaign goes out while you track its success live in the KARTONradar. Hot, crispy, and irresistible – we serve advertising with a bite. Everything else? Just a side dish!
The Jury‘s Statement
The brand "KARTONizza" demonstrates how impactful brand communication can be seamlessly integrated into everyday life. By focusing on pizza boxes as advertising spaces, the project combines creative messaging with measurable reach. Particularly impressive is the innovative KARTONradar© tracking system, which makes offline advertising data-driven and analyzable. Sustainability and a humorous tone further emphasize the contemporary approach to brand building. This project sets benchmarks for unconventional yet strategically crafted visibility that directly connects with the target audience's daily lives.
