Flatex
Best of Best
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Details
Everyone can do stock trading. That’s exactly where our campaign begins. With sharp, punchy headlines – smart, humorous, a little provocative, yet still credible – moving between pop culture, politics, and current events. Paired with a look that is BOLD, FAST, LOUD & ORANGE to capture maximum attention. And a claim that is both an invitation and a call to action: “Trade better.” What makes it special: the entire execution is based on AI. Motion, voice, visuals – consistently prompted instead of traditionally produced. Only the strategic ideas and headlines themselves are 100% human. Delivered cross-media and data-driven via programmatic, CTV, addressable TV, DOOH, and programmatic podcast ads, we reached our target audience in Germany and Austria – and didn’t just leave Warren impressed!
The Jury‘s Statement
In a market shaped by a high density of information, uncertainty and interchangeable performance claims, flatex gives its brand a clear role: guidance for self directed investors. The campaign sharpens this positioning with a tone that uses popular references and current affairs without losing its seriousness. Design and message follow the same logic: the distinctive orange, a grid inspired by banknotes and the claim "Besser richtig handeln" ("Make better decisions") condense security and agency into a distinctive brand image. Particularly relevant in this category is the use of AI not as an effect, but as a productive system in asset creation across moving image, animation and audio. This allowed the brand to appear across channels with strong consistency while remaining flexible and connectable.
