NAIPO Relax Lounge
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
With its showroom concept, NAIPO is establishing a scalable Retail 2.0 model in the health-tech market. In-house developed high-end massage chairs are integrated into acoustically optimized demonstration suites, revolutionizing the traditional retail space. Over 1,000 hardware test sessions demonstrate the market relevance of this consultative approach. Proprietary software, smart-screen presentations, and data-driven quality control seamlessly connect brand experience, product development, and efficient distribution. The showroom serves as a testing hub, brand space, and profitable flagship project, redefining brick-and-mortar retail.
The Jury‘s Statement
In wellness retail, the product experience had long been tied to open, interchangeable showroom settings. With "NAIPO Relax Lounge", Alsterwell addresses this weakness through a clear change of perspective: from demonstration to a privately bookable brand space. Spatial design, digitally controlled service and proprietary software shape a model that brings use, feedback and brand perception together within one system. This concept gains relevance because it rethinks retail not only in atmospheric terms, but operationally as well.
