Storch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
For STORCH, Europe’s leading painting tools brand, we developed a pioneering brand presence. The new corporate design consistently follows the strategic direction we defined and translates it into a clear, powerful visual system. Across all relevant touchpoints, STORCH now presents itself as more premium, more confident, and with a sharper profile. A modern, flexible design system enables efficient international rollout and ensures strong brand recognition. The relaunch is supported by an image campaign that effectively showcases the brand’s new attitude.
The Jury‘s Statement
In a function-driven B2B environment, RED sharpens STORCH’s presence where market leadership needs to become visible: in the brand itself. The positioning around the core value of enthusiasm is clearly derived and translated precisely for professional users. Colour palette, typography, imagery and the STORCH Brush form a robust design system for the product brand and its portfolio. Its merit becomes clear in the way premium aspiration, practical relevance and international applicability convey the same attitude at every touchpoint.
