Just Around the Corner
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
Christmas happens every year. In Denmark, however, the spark that once made it special had faded. “Just Around the Corner” reignited anticipation through a single emotional entry point and a cinematic invitation that turned viewers from observers into participants. Scaled across cinema, CTV, digital out-of-home, premium mobile video, rich media and advertorial, the 360° ecosystem prioritised meaningful attention overreach. As part of the campaign, we embedded post-exposure surveys directly into the media placements, giving us feedback on campaign impact and clear insight into the audience.
The Jury‘s Statement
In a seasonally saturated environment, Twenty Eighty did not seek more visibility, but renewed anticipation. "Just Around the Corner" positions German Christmas markets through atmosphere rather than promotional logic, developing a cinematic narrative that turns the moment just before arrival into the central brand image. The cross-channel system remains consistent in tone and dramaturgy and uses integrated surveys not as an add-on, but as part of attention-oriented delivery.
