Nationalpark Garten
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Details
The “National Park Garden” campaign aims to raise awareness of the need for nature-oriented gardening, as this protects native insect species and promotes biodiversity. With our campaign, we want to encourage everyone to take part in the National Park Garden project. That's why we show that you don't necessarily need a big house with a garden - even green spaces in a small area can make a big difference. With our digital banners, social media and Google Ads, we direct users to the GLOBAL 2000/National Park Garden landing page, where they can register their green space on the map of Austria.
The Jury‘s Statement
GLOBAL 2000, an Austrian environmental organization, has created an impressive example of sustainable brand communication with the campaign “Nationalpark Garten” (National Park Garden). The digital campaign effectively demonstrates how every green space, regardless of size, can contribute to biodiversity. Through precise messaging and aesthetically appealing execution, it mobilizes people to actively participate. The option to virtually register spaces links awareness-raising with tangible action. This project impresses with its strategic clarity and lasting impact.
