ABB AG Busch-Jaeger
Winner
Excellent Brands
Building and Elements
Details
Busch-Jaeger is the market leader in electrical installation and building automation. For more than 145 years, the company has stood for innovative technologies that make everyday life easier and buildings future-proof. The continuously developed brand identity reflects this strength at all relevant touchpoints. It combines outstanding quality, sophisticated design, and a consistent focus on the needs of its target groups – an exceptional combination. Unmistakably Busch-Jaeger.
The Jury‘s Statement
In the technical building sector, brand management above all requires orientation and trust. Busch-Jaeger develops its brand presence carefully and maintains a balance between heritage, quality standards and a contemporary approach. The refined visual system, with precise typography, clear colour guidance and softer forms, strengthens recognisability across analogue, digital and physical applications. More decisive, however, is the consistent focus on real usage situations, which makes building technology more accessible and places the brand closer to its target groups.
