FOR - Badwelt - Roll Out
Winner
Excellent Brands
Newcomer Brand of the Year
Credits
Company / Customer
Tanja Boss inspiriert GmbH
Details
How do you successfully position a young premium sanitary brand B2C and B2B? With an emotional brand campaign that the whole industry is talking about. FOR - a bathroom according to my feeling - is aimed at people who celebrate “unobtrusive luxury” and love design that blends emphatically into every individual living environment. The brand with empathy for customer needs at all touchpoints.
The Jury‘s Statement
The young premium sanitary brand FOR sets a new benchmark with an emotional campaign that resonates with both B2C and B2B audiences. With the message “a bathroom that feels like me,” understated luxury is made tangible, seamlessly integrating into individual living spaces. The consistent empathy for customer needs is reflected in a sophisticated brand presence and across all touchpoints. This project impresses with strategic clarity, aesthetic precision, and impactful execution.
