Bitpanda
Winner
Excellent Brands
Banking and Financial Services
Details
Our campaign, When Crypto, then Bitpanda, was one of the most successful in the company’s history. It not only surpassed key performance goals but also solidified Bitpanda’s position as a market leader. Through strategic messaging and innovative execution, the campaign made Bitpanda synonymous with investing in crypto and digital assets.
The Jury‘s Statement
Bitpanda, a FinTech company specializing in digital assets, demonstrates with this brand project how strategic clarity and creative excellence can lead to a distinctive market position. Through precise target group analysis and a well-thought-out brand strategy, values like simplicity and security were effectively communicated. A harmonious interplay of aesthetic design and consistent communication strengthens the digital presence and fosters sustainable customer loyalty. This project sets benchmarks for differentiated brand work in the financial sector.
