ARTEVO: 360° Produkt Performance transformiert in ein 360° Event
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
The unique 360° ARTEVO product performance was perfectly transferred to the event. First, the 360° multimedia show, an immersive staging with dynamic 360° projections and impressive 360° 3D sound, to heroically showcase ARTEVO and emotionally charge the pioneering features. Visitors were whisked away into the ARTEVO world. This was followed by the feature area, where the content of the experience was enhanced by a presentation and high-quality exhibits, consistently following the 360° approach. And finally the 360° training, which provided all the relevant information for a successful marketing launch.
The Jury‘s Statement
“ARTEVO” impressively demonstrates how a brand-focused event can transform into an immersive brand experience through a consistent 360° approach. The seamless integration of dynamic 360° projections, impactful 3D sound, and multisensory staging creates an emotional connection to the brand that leaves a lasting impression. The feature area and 360° training complement the experience with substantial depth and practical insights. This project excels through its strategic clarity, the harmonious interplay of elements, and an aesthetically groundbreaking execution that makes the brand and its values powerfully tangible.
