Wemhöner Surface Technologies GmbH & Co.KG
Winner
Excellent Brands
Industry, Machines and Engineering
Details
Since 1925, Wemhöner, family-owned in its fourth generation, has been an international technology leader in machinery and plant engineering for the refinement of wood-based materials, with over 90% export and operations in more than 80 countries. With “INSPIRE. INVENT. CONNECT.” the brand positions itself as an innovation driver for complex systems. “FOR A STRONG CONNECTION” combines system expertise with partnership-based collaboration. The octopus visualizes intelligent connectivity of processes, systems, employees, partners and customers, creating clear differentiation in B2B markets.
The Jury‘s Statement
In international mechanical and plant engineering, technical precision alone is rarely enough to distinguish brands clearly. For Wemhöner, Inmotto has developed with "INSPIRE. INVENT. CONNECT." a robust brand logic that brings together system expertise and collaboration. The octopus gives this idea a distinctive visual language and makes interconnected processes, interfaces and relationships understandable. Across the website, sales, recruiting and product communication, a consistent system emerges that turns technical complexity into clearly guided brand perception.
