Ticket to Anywhere – Let's talk Nahverkehr!
Winner
Excellent Brands
Transport and Mobility
Details
Ticket to Anywhere sets new standards in mobility communication. The podcast combines prominent voices with insightful commentary – emotional rather than technical. Actor Maximilian Mundt guides listeners on a journey that transforms a simple ride by bus and train into a narrative adventure of encounters, thoughts and stories. Its placement in the top 32 of the Spotify Trending Podcast Charts and the positive response from listeners show that good stories make complex topics accessible and spark lasting conversation among the public, industry and politicians.
The Jury‘s Statement
In local public transport, communication is often dominated by technical logics and political debate. With "Ticket to Anywhere" ("Ticket to Anywhere – Let's talk local public transport!"), DB Regio chooses a different approach and anchors the topic in everyday life, memories and conversations. The podcast develops this into a clearly guided audio format that carefully combines storytelling and contextualisation, and carries it forward across social media, editorial formats and live settings. Relevance here does not stem from depth of explanation alone, but from brand communication that makes mobility legible as a social experience.
