TANN - Eigenmarke von SPAR
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Details
Brand development SPAR TANN “hausgemacht”. Nationally, depending on the region, the federal state is communicated as the origin (for example “Vorarlberg”). Basically, the concept design is very reduced and authentic. The basic impression “like from the weekly market” should not appear too striking due to the brand/sub-brand. On the contrary, it should have a handwritten appearance in the broadest sense. The SPAR TANN brand is placed on the back of the label as a processor and sender of quality and the best regional products. Even if not every day – this type of “quick but high-quality” cuisine is becoming more and more socially acceptable. Photo credits: Markus Gmeiner.
The Jury‘s Statement
The TANN brand by SPAR combines regional quality with an authentic brand concept. The minimalist design, reminiscent of handwritten recipe books, creates an emotional connection and conveys the impression of homemade freshness. Particularly impressive is the sustainable implementation with an innovative deposit system for packaging jars. Through the harmonious combination of regionality, aesthetics, and customer focus, the project sets new benchmarks in brand communication and stands out as an exceptional example in its category.
