Congstar x Gamescom 2024
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
With This is our World, congstar created a space for inclusion, diversity, and community at Gamescom 2024. The accessible booth welcomed the gaming community with interactive experiences like Cyra’s Challenge, gaming stations equipped with adaptive controllers, and exclusive meet & greets with the congstar Stream Team. Together with partners like FC St. Pauli and Gaming ohne Grenzen, we took a stand for equal opportunities and accessibility. Plus, the Don’t Be an NPC! panel talk sparked important conversations about discrimination and encouraged a culture of respect in gaming.
The Jury‘s Statement
Congstar made an inspiring statement for diversity, accessibility, and community with its presence at Gamescom 2024. The accessible booth offered interactive experiences, specially adapted gaming stations, and meet-and-greets with the Stream Team, creating a meaningful connection with the gaming community. Partnerships with initiatives like Gaming ohne Grenzen (Gaming Without Borders) and a panel talk on discrimination in gaming raised awareness of social issues. This project stands out for its consistent strategic approach and empathetic, appreciative design, which positions the brand clearly and relevantly.
