Tourismus Marketing Niedersachsen
Winner
Excellent Brands
Digital Brand of the Year
Credits
Company / Customer
Details
Discover Lower Saxony is a progressive web app (PWA) that guides users interactively through the diversity of Lower Saxony. An AI-supported chatbot offers personalized recommendations, answers questions in real time and accompanies travelers individually. With inspiring stories, individual travel routes and multimedia content, the app makes it possible to experience the region digitally. The intuitive user guidance and offline functionality ensure a seamless travel experience. As an innovative brand project, the PWA strengthens Lower Saxony's tourism profile and sets new standards in digital destination marketing.
The Jury‘s Statement
The progressive web app “Discover Lower Saxony” impresses with its strategic clarity, design precision, and technical sophistication. Featuring an AI-powered chatbot, personalized recommendations, and inspiring stories, the Lower Saxony brand becomes digitally tangible. The app's intuitive navigation and offline functionality ensure a seamless experience. This project sets benchmarks in digital destination marketing, strengthening the identity of a region in an impressive way. It demonstrates how digital transformation can enrich brand work.
