Weidmüller Interface GmbH und Co. KG
Winner
Excellent Brands
Industry, Machines and Engineering
Credits
Company / Customer
Agency / Design
Details
To mark its 175th anniversary, Weidmüller impressively demonstrates what the brand has stood for from the very beginning: pioneering spirit, technological excellence and genuine closeness to people and markets. As a partner for Smart Industrial Connectivity, the company enables the transmission of energy, signals and data worldwide. Throughout the anniversary year, this mindset was brought to life across all touchpoints – interactive customer experiences such as the Orange Weeks, inviting trade fair appearances, and AI driven brand communication. In this way, “Pioneering since day one” became a consistent, future oriented brand experience.
The Jury‘s Statement
In a technically driven market, Weidmüller uses its anniversary not for retrospection, but for precise brand work. Events, trade fair appearances and the "Orange Weeks" connect heritage, customer proximity and technological expertise into a coherent overall picture. AI-supported communication ensures a consistent presence across analogue and digital touchpoints. The visible integration of employees, the region and sustainability anchors the brand where industrial credibility is established: in concrete action.
