Prout at Work
Gold
Excellent Brands
Non-Governmental Organizations and Public Affairs
Details
PROUT AT WORK is the leading organisation for queer equality in the workplace. advyze® developed a new corporate design for the foundation that reflects its attitude: clear, inclusive, professional and courageous. The branding combines a precise logo, a diverse colour system, accessible typography and modular design elements. It strengthens visibility, empowerment and recognisability – especially in programmes such as PROUT PERFORMERS – and brings diversity to life.
The Jury‘s Statement
Where organisations work on diversity and participation, the brand must express its stance without stopping at symbolism. advyze provides PROUT AT WORK with an identity that brings together social commitment and professional accessibility. The logo, colour system, typography and modular applications are designed to support accessible communication, digital use and different programmes alike. This gives the foundation a clear profile that creates visibility and remains relevant to business, the public and the community.
