Synergie Personal Deutschland GmbH
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
SYNERGIE – Brand repositioning for one of Germany’s leading HR specialists. For over 45 years, SYNERGIE has connected people and companies. Our goal: future-proof the brand and reinforce its role as a strong, human partner. Key deliverables: an intensive brand workshop with the entire team, development of the new claim “ERFOLG ENTSTEHT IM WIR” (meaning “TOGETHER WE CREATE SUCCESS”), and a full Corporate Design refresh. The new identity is being rolled out across all channels – for authentic, consistent communication that positions SYNERGIE as a modern HR expert with heart and competence.
The Jury‘s Statement
In a market in which personnel services often appear interchangeable, Rehbrand starts with the brand’s internal constitution for Synergie. The broad-based involvement of the workforce leads to a positioning that does not merely claim collaboration but derives it from the organisation’s own self-conception. Claim, corporate design refresh and clear processes for content and approvals turn this into consistent employer communication across all channels. The identity becomes robust because culture, language and application are developed from the same understanding of the brand.
