Melitta
Winner
Excellent Brands
Corporate Brand of the Year
Details
At Melitta Coffee, we aim to further strengthen our position as an event and experience brand. As the official coffee partner of the OMR Festival, Melitta was represented with twelve coffee spots spread across the entire festival grounds. We delighted 68,000 people with truly great coffee. Melitta was far more than just a coffee partner. Melitta made coffee and the brand an experience, not only for the visitors but also for our own employees.
The Jury‘s Statement
Melitta, one of Germany's most renowned coffee brands, executed an impressive brand project as the official coffee partner of the OMR Festival. With twelve coffee spots, creative beverages, and a mobile Coffeerunner service, the brand was brought to life while offering comfort and variety. Particularly noteworthy is the active involvement of employees as brand ambassadors, enhancing authenticity and identification. This project impressively demonstrates how consistent brand management combined with strategic execution can create emotional experiences.
