Ein Elektrobeat auf die Nachhaltigkeit: Die EnBW bringt E-Mobilität mit außergewöhnlichem Musikprojekt auf das nächste Level
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
EnBW is paving the way for the mobility transition. Germany's largest fast-charging network, the EnBW HyperNet, makes it easy for people to switch to electric cars. In 2024, EnBW reached a new level with the construction and opening of the fast-charging park near Chemnitz, focusing in particular on the aspect of sustainability. The company aligns its activities in all areas according to the three dimensions of ecology, society and economic efficiency – from charging parks to events that shape the brand image. The latest chapter: NextLevel Currents, the new and CO2-neutral episode together with Places – A Musical Journey.
The Jury‘s Statement
With its brand project, EnBW has created an impressive connection between electromobility, music, and sustainability. Through a holistic approach uniting ecological, social, and economic dimensions, the EnBW NextLevel charging park near Chemnitz becomes a tangible symbol of the mobility transition. Particularly remarkable is the sophisticated execution: from sustainable construction to barrier-free design and a CO2-neutral event, every detail is meticulously considered. This project demonstrates how impactful brand communication can be when it is authentic, charismatic, and strategically differentiating.
