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Winner
Excellent Brands
Circular Brand of the Year
Details
Presto Humus shows that “soil in a bag” can be more than a typical low-interest product. For decades, our soils and substrates have been created within consistently practiced regional material cycles – the foundation of our sustainable brand strategy. At the same time, a clear design ambition shapes our brand: high-quality products, modern bag designs and a fresh, light visual language across retail, information materials and social media. Together with specialist retailers, we make gardening tangible – through clear information, in-store activities and projects such as “Einsatz in 4 Beeten” with brand ambassador Tine Wittler.
The Jury‘s Statement
In a market in which soils are usually communicated as functional and interchangeable, Presto Humus anchors the brand consistently in regional material cycles and makes this commitment visible across its entire presence. This extends from clearly understandable product solutions and contemporary bag design to a light visual language and activating retail communication. Here, circular economy does not remain an abstract principle, but is communicated concretely as the brand’s origin, benefit and application.
