effect® Energy
Winner
Excellent Brands
Product Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Effect® ENERGY has stood for excellent energy “made in Germany” since 2002. As one of the leading energy drink brands in Germany, effect® combines classic energy compounds with innovative flavours and a clear, modern design. Today, the portfolio comprises eleven different tastes that reflect current trends. In our own Innovation Lab, we continuously develop new flavours and designs – driven by curiosity, quality and the ambition to constantly evolve without losing our brand identity. The steadily growing international effect® fan crowd confirms this path.
The Jury‘s Statement
Remaining relevant over time in the energy segment requires more than flavour variety. MBG International Premium Brands continues to develop effect® around a clear brand core while carefully evolving the portfolio in line with new tastes and usage contexts. A robust design code, clearly articulated communication of origin, and expansion into adjacent product formats shape the brand without diluting its profile. This keeps the brand present as a coherent offering across different occasions and markets.
