Telekoms digital Brand Experience: electronicbeats.net
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
Telekom’s Digital Brand Experience leaves Planet Earth: electronicbeats.net adopts Spatial Computing. For 25 years, electronicbeats.net has been the stage for Deutsche Telekom's international music marketing program. As a hub for pop culture, it blends music, art, fashion, design, and technology. For Electronic Beats' 25th anniversary, the website reimagines digital storytelling. The new electronicbeats.net turns the web into a haptic experience: Content unfolds in three-dimensional space, offering new ways to experience and interact. It sets a new standard for digital brand experience, making it more immediate and immersive than ever.
The Jury‘s Statement
In the digital cultural space, visibility alone is no longer enough; what matters is orientation, depth and a distinctive mode of interaction. With "Telekoms digital Brand Experience: electronicbeats.net", Telekom Electronic Beats therefore develops its platform from an editorial website into a curated brand space. Spatial storytelling, reduced user guidance and the Time Connector reorganise content, while the AI-supported archive access provides context rather than mere search. The result is a web presence that builds the brand not through volume, but through cultural framing, sustained attention and active exploration.
