"Auf Glückspfaden"
Gold
Excellent Brands
Tourism and Gastronomy
Details
Our "Glückspfade" (Paths of Happiness) combine hiking with mindfulness and adventure. Based on the award-winning film "The Bench. A Journey Through The Purple Land" which brought the magic of the Lüneburg Heath to millions in a very emotional way, this guide features 12 routes that blend nature experiences with mental relaxation. The film locations are connected by hiking trails and offer so-called "Happiness Booster," exercises for mental health, determination of mobile detox levels, and more. In times when burnout, stress, and overwhelm affect quality of life, the "Glückspfade" provide the answer: recovery through the power of nature.
The Jury‘s Statement
The "Glückspfade" (Paths of Happiness) project impressively combines the emotional power of an award-winning film with the natural beauty of the Lüneburg Heath. By cleverly merging hiking routes with mindfulness exercises, it creates a holistic concept that uniquely blends nature experiences with mental recovery. The thoughtful design stands out in particular: from sustainable materials to digital integration for modern users. This project sends a powerful message about the importance of nature and mindfulness in today's world, excelling through its strategic clarity and consistent execution.
