KLUDI
Winner
Excellent Brands
Heating and Bathroom
Details
KLUDI is the heritage brand redefining modern bathroom culture. Evolving from its roots as a specialist in fittings, the company from Germany’s Sauerland region has become an inspiring full-bathroom provider that unites design expertise, innovative strength and true quality values. As an expert in holistic solutions with iconic style, KLUDI enriches contemporary bathrooms with products that combine functionality, refined beauty and sustainability. Premium kitchen taps complete the portfolio – a brand that transforms water into experience and bathrooms into statements.
The Jury‘s Statement
By repositioning itself as a complete bathroom brand, KLUDI responds to a changing market in which individual products are no longer enough to provide orientation. The new positioning brings together water, space and use within a clear brand idea. Style worlds, a design DNA applied across several categories, and precisely designed digital and physical touchpoints create a consistent brand image. Retail and trade partners are integrated in a meaningful way and carry the brand through planning, consultation and purchase decisions.
