Mein Cocktailfass
Gold
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
Mein Cocktailfass delivers premium cocktails, ready-mixed in a 5-litre keg. No preparation, no system – just tap and enjoy. Studio Brot built a brand around that single promise: bold typography, a vivid colour world and illustrated characters that bring the product’s spirit to life across every touchpoint. Loud, distinctive and relentlessly fun. Studio Brot is a Stuttgart-based creative agency specialising in branding and campaigning. We build brands that stand out, campaigns that stick – and identities rooted in what a product truly is.
The Jury‘s Statement
In a market where ready mixed cocktails are usually presented in purely functional terms, studio brot develops "Mein Cocktailfass" ("My Cocktail Keg") as a product brand with a clear attitude and strong presence. The identity is plausibly derived from the moment of shared consumption and translates this principle into name, sign, colour palette, illustration and tone of voice. Particularly strong is the consistency of the design system: it structures variants, creates orientation and carries the brand character across packaging, retail, social media and campaign.
