Buderus@ISH2025
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
With over nearly 300 years of tradition in the field of heating and air-conditioning technology, the Buderus brand is consistently continuing its brand presence. The ISH 2025 trade fair appearance demonstrates the consistency of the brand, which customers can continue to rely on in the future, and sets a new highlight in the brand story - the brand profiling field of “system expertise” can be experienced live by customers. The accompanying ISH campaign supports this with the motivating message: “Into the future! Together. Successful. Making” and thus underlines the ‘Partnership at eye level’ part of the brand positioning.
The Jury‘s Statement
Buderus, a long-established brand in heating and climate technology, makes a remarkable statement with its trade fair appearance at ISH 2025. The consistent integration of the square design element, combined with interactive formats and immersive experiences, brings the brand’s guiding principle “We are the system experts” to life in a compelling way. The clear focus on partnership and future-oriented topics creates an emotionally impactful connection with visitors. This project impresses with its striking consistency, strategic relevance, and aesthetic strength.
