Jansen

Winner
Excellent Brands
Building and Elements

Credits

Company / Customer
Agency / Design

Details

Founded in 1923 and based in Oberriet, Switzerland, Jansen AG develops, manufactures and distributes steel profile systems and geothermal solutions for various sectors of the construction industry. Since 1978, Jansen has been the exclusive Swiss distribution partner of the German company Schüco International KG and distributes its aluminium profile systems for the construction sector. To this day, the Jansen Group is 100% family-owned and employs around 620 people internationally. Jansen AG has locations worldwide. In 2025, Jansen invested in its own powder coating plant, which is the reason for a broad-based campaign.

The Jury‘s Statement

With the communication surrounding the new powder coating facility, Jansen sharpens its brand profile at a point where technological expertise in construction is often visible only in the end result. The campaign builds a clear narrative from the inside out: processes, material quality and design possibilities are communicated in a way that brings technical depth and architectural application together. This gives the brand a precise and coherently guided presence in an environment shaped strongly by function.
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