martor.com – Digital Brand Experience
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
martor.com translates cutting safety into a coherent digital brand experience. Designed from the perspective of different user groups, the website guides users intuitively to solutions, knowledge and services. Editorial content, case studies and interactive product experiences make safety tangible and strengthen trust. Design, user experience and technology work together to position martor as a globally relevant brand for safe cutting solutions.
The Jury‘s Statement
Where technical products often dissolve into functions and data sheets, MARTOR takes digital communication from actual usage contexts as its starting point. "martor.com – Digital Brand Experience" structures content, services and product access consistently around different target groups, creating a brand platform rather than a mere product catalogue. Interactive presentations, editorial formats and guided user journeys give the topic of safety a tangible form in digital space. This results in a web presence that connects brand attitude, orientation and service into a well-founded overall picture.
