Charlottenbogen Vintage Wohnung
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
Challenge: An exclusive new building (Charlottenbogen) needed buyers who thought sustainably and wanted to live individually. Traditional advertising failed. Idea: We focused on the most sustainable way to sell. A show flat was furnished entirely in vintage style. This demonstrated aesthetically how resource-efficient living works. Implementation: The Pinterest campaign ‘How retro charm conserves resources’ used product pins to lead interested parties directly to the construction project. Success: Demand increased significantly. We reached the desired target group through authenticity and thematic relevance on the right channel.
The Jury‘s Statement
Where traditional property communication often creates interchangeability, HUisHU. Digitale Kreativagentur opts for a precise content-based approach. For "Charlottenbogen Vintage Wohnung" ("Charlottenbogen Vintage Apartment"), sustainable living was not merely claimed but made visible in a vintage-styled show apartment and transferred via Pinterest into an environment where inspiration, attitude and purchase interest closely align. The product pins combine aesthetic relevance with direct navigation to the development. The approach gains substance through smart channel selection and the coherent connection between staging and audience targeting.
