Gebrüder Munzert - von der Vergangenheit inspiriert, auf die Zukunft ausgerichtet
Winner
Excellent Brands
Interior and Living
Details
Since 1925, Gebrüder Munzert is symbolizing the perfect symbiosis of tradition and innovation. Our fabrics are more than just textiles - they tell stories of craftsmanship and pioneering technology. With our distinctive brand architecture, firmly anchored in our corporate values, we create an unmistakable identity. The creation of well-defined product brands has helped us expand into new markets and strengthen existing customer relationships. Our coherent branding is the foundation for continued growth and a strong company profile that attracts employees and helps customers navigate the product jungle.
The Jury‘s Statement
Gebrüder Munzert has been blending tradition and forward-thinking for decades, creating a brand of impressive resonance. Through a consistent brand architecture and the introduction of clearly defined product brands, the company demonstrates strategic focus that provides direction both internally and externally. Particularly noteworthy is the subtle balance between technical excellence and emotional appeal, forging a sustainable connection with customers and employees. This project sets benchmarks within the category for authentic and impactful brand work.
