Welcome Home - Bosch IFA 2024
Winner
Excellent Brands
Consumer Electronics
Details
In uncertain times, Bosch is focussing on the needs of customers and the home and has developed a creator-first strategy. Eight industry specialists tested Bosch innovations in the Bosch Home, gathered insights and shared their authentic experiences with their communities. At IFA 2024, the Bosch Home became a walk-in, anamorphic sculpture - an interactive centre for inspiration and dialogue. With 30 million views, 6 million organic reach and 100,000 visitors, Bosch proved how innovation transforms the home into a place of security, well-being and comfort. Welcome home.
The Jury‘s Statement
Bosch successfully creates a distinctive and harmonious brand experience with “Welcome Home,” seamlessly connecting physical and digital realms. The creator-first strategy lends an authentic and charismatic touch to the communication, while the walk-in anamorphic sculpture serves as an interactive platform for dialogue and inspiration. The combination of emotional design and strategic focus on key topics such as sustainability and connected living makes this project an impressive example of contemporary brand-building in the electronics sector.
