Effizient, flexibel, innovativ – KI-generierte Audio-Adverts für das Volkswagen Handelsmarketing
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Acoustic and Sensoric branding
Details
Maximum impact, minimum costs - Volkswagen Handelsmarketing and the agency Call Toni are setting new standards in audio communication. AI-generated text-to-audio adverts make advertising more efficient, flexible and economical. Automated production reduces costs by up to 60%, while individual adaptations can be realised with just a few clicks. Whether on the radio, in supermarkets, stadiums or at events - customised spots hit the target group's ears with pinpoint accuracy. High-quality, fast and cost-efficient: the future of audio advertising starts here.
The Jury‘s Statement
Volkswagen and Call Toni redefine the potential of acoustic brand management with AI-driven audio communication. The use of text-to-speech technology combines efficiency, individuality, and precision in a well-conceived, automated workflow. Particularly impressive is the ability to deliver tailored audio content at the highest level and in record time – flexibly adapted to the needs of dealers. This project demonstrates how forward-thinking technologies can be leveraged to sustainably enhance brand perception and leave a lasting impression on the target audience.
