Neuer Markenauftritt BDH
Winner
Excellent Brands
Non-Governmental Organizations and Public Affairs
Credits
Company / Customer
Details
The transformation of the heating market is essential for achieving the climate targets. As the leading institution in the heating industry, the BDH is now visibly supporting this transformation. A new brand identity symbolizes dynamism, change and openness and positions the association as an innovative opinion leader. Systematized design elements ensure a uniform appearance. Under the motto “Turning to Future”, the brand identity for the 40th anniversary was implemented on the website, in social media, publications, trade fairs and events. The claim “Gemeinsam stark für Wärme” strengthens the industry on the path to climate neutrality.
The Jury‘s Statement
The new brand identity of BDH, a leading organization in the heating industry, impressively demonstrates how transformation and progress can be communicated effectively. With a systematic design system combining clarity and dynamism, and a strong tagline, BDH provides guidance and reinforces collaboration within the industry. The implementation across diverse channels is both consistent and impactful, highlighting BDH’s significance for the heating transition. An outstanding example of strategic brand work.
